I have seen many people hanging in “For Sale” signs in their cars, houses, furniture and almost anything. I wonder how effective it is than classified advertising like newspaper advertising, online advertising and advertising through an advertising agency.
So far I have not come across any research study which compares “For Sale” signs with other forms of advertising. But I feel that it may not be such a great form of advertising. Because I have also tried this way myself and I did not get much positive results.
In fact I could never sell anything by hanging “For Sale” signs. I tried many times. I placed these signs in front of my houses, on sidewalks etc. I also hanged “For Sale” posters at malls, polls, bill boards etc. I got very little results.
After indulging in this form of direct selling for about one year, I switched over to printed and online advertising. This way I got much better results.
When I was doing direct advertising, I was of the impression that I was not spending any money except my efforts, time and a little gas. But when I tried printed advertising for the first time at about $29, I got much better results. I got sales.
Immediately I realized how foolishly I was wasting so much of time going to malls, coin laundries, billboards etc. and vying for a little spot for my “For Sale” sheet.
After I switched to printed advertising, I got so much of relief. I just had to call the advertising agency and my ads immediately started getting response on publishing. I never went back to “for sale” advertising afterwards. I saved a lot of my time, headache, stress and money.
But now I have gone to online advertising. I have found out that if you provide a deal, you will immediately get responses. I only do online advertising now and I spend no money. World has come a long way and is moving to new directions. Bon voyage.
1 comment:
Interesting to know.
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